Customer Relationship Management (CRM) systems are used by various sized organizations, from early-stage startups to national non-profits to global enterprises, to track interactions with current and potential customers through a comprehensive lifecycle. As part of a digital execution strategy for insight-driven businesses, CRM enables customer-centricity and success across marketing, sales, operations, finance, and general management. Measurable outcomes include customer retention, satisfaction feedback, and recurring revenue growth, yielding long-term profitable relationships. This immersive course equips students in Cloud Computing, Software as a Service (SaaS), and leading CRM platform ecosystems including Salesforce.com (often called “Salesforce”), blending theoretical and practical knowledge, using the powerful Trailhead immersive learning platform, such that you will be well prepared to work with or on a CRM team with competence and confidence.

This course contributes to a comprehensive understanding of Human-Centered Technology.