building ethics & empathy into innovation

Business Data Management

identifying and modeling the most important aspects of an organization

An advanced business technology curriculum adapted by
Matthew John Brady, Entrepreneur & Educator
offered to students currently enrolled at the
University of Colorado – Leeds School of Business

Organizational Modeling

Hierarchy & Org Charts

Matrix & Collaboration Paths

Budget & Capital Allocation

business start up company structure management hierarchy employment
delivery logistics order deliver sort storage forklift

Data Management

Extract, Transform, Load (ETL)

Model Changes (DDL) & SQL Structured Query Techniques (DML)

Joins, Indexes, Constraints, and Complex Functions

System Optimization

Cloud & SaaS

Normalization Methods

Keys, Permissions, Integrations, Tuning

location street view places map application destination direction buildings

Depth & Breadth

This course also covers important aspects of the Salesforce ecosystem and client engagement model

Organizational Values

Internalizing values, ethics, and integrity

AppExchange Marketplace

Creating additional value through incremental innovation

Project Practicum

CRM business case, key process flows, and KPI Dashboards

Career Preparation

Salesforce Certification

Preparation for the most widely acknowledged industry credential, the Salesforce Certified Administrator (SCA)

Industry Opportunities

Map out Internship, Full-Time, and Entrepreneurial paths


take the next step that's right for you

Course Synopsis

"Data is the new oil", said Clive Humby in 2006. More recently, "time" is often described as the most precious of resources. Knowledge-Economy workers must be able to manage both with excellence.

This course provides the fundamentals of modern database design in the context of high-stakes operations and large-scale applications. Understand how to model the organization, plan and execute appropriate data management techniques.

Conduct a complete project lifecycle, including thorough analysis phase activities such as data modeling for requirements analysis. Create models using various symbolic languages like semantic structure and an entity relationship diagram (ERD). Utilize design phase activities such as the normalization of the relational model and transformation from conceptual to physical design.

Prepare for a career working on, in, or with SaaS platforms and technology professionals. Whether you go on to earn a Salesforce certification, join a startup, or become an entrepreneur, you will be well prepared for the future of work.

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