Customer Relationship Management (CRM) systems are used by various sized organizations, from <a href="https://medium.com/humancentered/entrepreneurial-launch-31769db6b17" target="_blank">early-stage startups</a> to national non-profits to <a href="https://medium.com/humancentered/enabling-ideas-36f891635b59" target="_blank">global enterprises</a>, to track interactions with current and potential customers through a comprehensive lifecycle. As part of a digital execution strategy for insight-driven businesses, CRM enables customer-centricity and <a href="https://medium.com/humancentered/customer-success-customer-intimacy-f5a9ab4805b0" target="_blank">success</a> across marketing, sales, operations, finance, and general management. Measurable outcomes include customer retention, satisfaction feedback, and recurring revenue growth, yielding long-term profitable relationships. This immersive course equips students in Cloud Computing, Software as a Service (SaaS), and leading CRM platform ecosystems including <a href="https://medium.com/humancentered/learning-salesforce-com-fc0b0b5405a2" target="_blank">Salesforce.com</a> (often called “Salesforce”), blending theoretical and practical knowledge, using the powerful <a href="https://medium.com/humancentered/learning-salesforce-com-fc0b0b5405a2" target="_blank">Trailhead immersive learning platform</a>, such that you will be well prepared to work with or on a CRM team with competence and confidence.

This course contributes to a comprehensive understanding of Human-Centered Technology.